July 2010 - Issue 73 - www.clareevans.co.uk

Hello ,

I hope you've had a great first half to the year. What would you like to achieve in the next six months? Let me know and maybe I can help keep you on track and provide tips to stay focused and achieve more than you hoped.

There's still a chance to win a copy of the Time Management For Dummies Audiobook as we haven't reached the 100th yet. So get in quick and you could be the lucky one.

I've also extended the offer for the FREE Time Audit Feedback session - as soon as we hit the 100th Audit - one lucky person will win a feedback session on their Time Audit but as they say "You need to be in it to win it."

People are already seeing the benefit of completing the Audit and the difference it has made.

"Most impressed. It has really focused my mind on how I waste time and how I could work more efficiently."

I've also been using a great tool over the last few months -Market Samurai, which I've added to my list of Useful Resources.  Use it to find the keywords that will get more visitors to your site

Don't miss out - download your Free Time Audit today.

Keep in touch with what I'm up to and get extra news and tips from my blog or Follow me on Twitter.

Enjoy the rest of this month's newsletter.

Clare

P.S. Feel free to pass this newsletter on to friends and colleagues.

At some point, many businesses will decide to attend a show or event as an exhibitor.

This can be an expensive process. Not only is the cost of the stand but design and printing costs, your own and staff costs, preparation and travel time, etc.

Here are a few tips to create a successful event.

Pick your event.  Who else is exhibiting and is it aimed at your target market?

How many exhibitors are there and what is the expected footfall - number of visitors?

What is your main objective? This is key. Are you aiming for new clients, sell products, raise awareness, get contact details ... ?

What will you need for the event - the type of materials and design of your stand?

Have plenty of materials available - you don't want to run out. At the least, something to capture contact details.

Create a Special Offer that only attendees on the day can get.


On the Day

Keep the stand clear and uncluttered - less is most definitely more.

Get rid of the chairs behind your stand.  [I've seen people reading or on their laptops - how off-putting is that!]

Stand up. Get onto the same eye-level as the people passing by.

Smile! Make eye contact and say hello - they're more likely to stop.

Have testers or samples available and a special show offer to entice visitors to try and buy.

If you don't have something to sell, give something away in exchange for their contact details.

Have a prize draw as a reason to gather visitors' details. People are often tempted by a free prize draw or bowl of sweets.

Engage with your visitor. If someone takes the time to stop at your stand and shows an interest - start a conversation.


After the Event

Follow-up! This is part of the planning process and something you need to make time for after the event.

I'm always surprised at how few people follow-up after an event.

Follow-up within a day or two of the event. Send the requested information, a thank-you email, a free report, outline your services, add them to your newsletter (if they signed up for it).

Follow-up with a phone call if that's the next step.

Don't forget - the initial contact is just the beginning.

Why not book up a FREE Friday Focus session - clear your blocks, get focused and get into action - www.clareevans.co.uk.

Until next month.